Roberto Lucci - Fotoritratto
Born in 1942, Roberto Lucci boasts collaborations with some of the most renowned architects and designers such as Renzo Piano, Marco Zanuso and Paolo Orlandini, just to mention a few of them. Since 2011 he has been working independently, developing a strategy named Design Maximization: it is to obtain more than one product with the same equipment, starting from a single design concept and a great number of versions and finishes. The result is an increase in sale opportunities and the strengthening of the brand image. Lucci works almost exclusively in the United States, where the considerable dimensions of the market have an amplifying effect on design.
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